December 6, 2011
Innovation Is A State Of Mind
Einsteins innovations, in other words, no matter how "sudden" the original ideas were, came from past and present mental work. It is like a singer who works at his craft for ten years and then becomes an "overnight success." Innovative people only have "sudden" new ideas because they have habitually worked and thought in certain ways for some time. If you want to become an innovative thinker, then, why not start cultivating those mental habits?
Mental Habits Lead To Innovation
Problems can be opportunities. "Problem" may have a negative connotations, such as being a hassle or stressful, but any problem can lead to an innovation that improves our lives. Not knowing the time lead to clocks small enough to put on our wrists. Nasty diseases lead to sanitary sewer systems. Start looking for opportunity in every problem. Even a mundane problem like not having enough storage space could lead to a new innovation. You may just build a plywood floor in the attic, but you could invent a new type of outdoor storage unit.
Innovation begins with understanding the key elements. Metal, wood or glass are not key elements of a door to an innovator. A way to get in, a way to keep others out - these are key elements. Begin with these, and soon you're imagining new ways to make a door. You could design a door that is opened by your voice (nice when your hands are full), or one that shuts and locks itself when anyone else approaches. Think of the key elements in things.
Attitude helps innovation. The creative problem-solving technique of concept-combination involves combining two ideas to see what new idea or product results. The crucial point is that you assume there will be a useful new idea. Starting with that assumption, your mind will work overtime to produce something. A shoe and a CD have nothing to do with each other, but it took just a minute to imagine a CD player with headphones that only plays the music correctly if a jogger maintains his ideal pace. When you assume there is something there you'll often find something.
Playfulness helps innovation. A playful mind is a creative mind, and while high IQ doesn't correlate with creativity, put it together with playfulness, and you have an Einstein. Remember, he imagined himself riding on a beam of light in order to arrive at his theory of relativity. Why not start playing with ideas and things, in your mind and in your surroundings. Innovation should be fun.
Innovation: The Life Blood Of Your Business
Here are 7 ways to put new life blood into your organization through innovation.
1. Create An Innovative Climate. Goran Ekvall of Lund University in Sweden has defined three conditions needed for a climate of innovation. They are: trust, dynamism, and humour. One of Ekvall’s case studies was a Swedish newspaper where the team working on the women’s section consistently outperformed all the other teams. The reason? Quite simply, this group trusted one another, had a high level of energy and shared a common sense of humour.
2. Develop Washing-Up Creativity. According to the Roffey Park Management Institute, most flashes of inspiration come to people when they are away from work and not forcing their conscious brains to find solutions to their problems. For some, ideas come while mowing the lawn or taking the dog for a walk or playing golf or waiting on a railway station. For Isaac Newton, it was an apple on the head while sitting in the garden. For Archimedes, it was in the bath. For others it’s while doing the dishes; that’s why Roffey Park calls these flashes of insight: “washing-up creativity”.
3. Make New Connections. Making new connections between existing features of your product or service is a popular way to innovate. Akio Morita, chairman of Sony, said that he invented the Walkman because he wanted to listen to music while walking between shots on his golf course. His team simply put together two seemingly incompatible products: a tape recorder and a transistor radio.
4. Find Out What People Need. Necessity is a great spur to innovation. Take, for example, writing paper. The Chinese had already made paper from rags around the year 100 BC but because there was no need for it, nothing came of it. When it did reach Europe in the Middle Ages when writing was all the rage, the supply of rags and worn-out fabric soon dried up. That’s when a French naturalist made the discovery that wasps made their nests by chewing wood into a mash that dried in thin layers. Within 100 years, all paper was made using the idea of wood pulp.
5. Test, Test, Test. Product testing is the way most inventors and organizations go about innovation. It may not be the quickest route to success, but it is often the surest. Jonas Salk, for example, discovered the polio vaccine by spending most of his time testing and testing and continually finding out what didn’t work. Thomas Edison, the inventor of the filament light bulb, recorded 1300 experiments that were complete failures. But he was able to keep going because, as he said, he knew 1300 ways that it wasn’t going to work.
6. Adopt and Adapt. One relatively easy approach to innovation is to notice how others deal with problems and then adapt their solutions to your own. It’s known as “adapt and adopt”. It’s what watchmakers Swatch did when they realized that the more reliable their watches became, the less people needed to replace them. Their solution? Borrow an idea from the world of fashion and collections by turning their watches into desirable fashion accessories. Now people buy Swatch watches not just to tell the time but because it’s cool to do so.
7. Take Lessons From Nature. If you really want to be inventive, you can’t beat nature. The world of nature gives us an endless supply of prototypes to use in our own world. Take Velcro, for example. Velcro was patented by Georges de Mestral in 1950 after he returned from a hunting trip covered in tiny burrs that had attached themselves to his clothing by tiny overlapping hooks. De Mestral quickly realized that here was an ideal technique to fasten material together. A whole new way of doing things was suddenly invented.
The history of the world is the history of innovation. Thomas Kuhn called each acceptance of a new innovation a “paradigm shift”. For once a new innovation becomes accepted, the world has changed for ever and can never go back to the way it was.
Creative Solutions Using 'What If?'
Let's explain the process with an example or two.
Example one: You have is an unpleasant co-worker. You aren't sure how to deal with him, so you ask about the problem, "What if it was..." and insert from the list "smaller." How could you make the problem smaller? Spend less time with that person? Get reassigned?
"What if it was... fun?" makes you wonder if being annoying yourself might keep the other person away from you. "Closer" makes you wonder if this person might be nicer to you if they knew you better. You continue down the list and work with each word a bit to get new ideas, which you will look at more analytically later.
Example two: Your house is too crowded because you're running your business from it. You ask, "What if it was..." and insert from the word list, "smaller." Your house is already too small, but could the business be smaller? The word "divided" might give you the idea to keep the business in just one part of the house.
Since most words on the list won't help, you can go through the irrelevant ones quickly. But don't automatically dismiss them without a few seconds consideration. "What if it was hopeless?" may seem like a useless question, or it may make you realize that you just can't keep the business in the house any longer. Moving into a rented office might be the most profitable of your creative solutions.
The Creative Solutions Word List
Feel free to create your own list of words. You'll want to use adjectives, descriptive phrases, and any words that can change your perspective. Here is a short list to get you started:
What if it was... larger, smaller, farther away, closer, sooner, later, easier, more difficult, higher, fat, rich, short, black, certain, hopeless, newer, boring, casual, subtracted from, cheaper, common, divided, more interesting, extravagant, subtle, or fun?
Just as with most problem solving techniques, it's important to allow the ideas to flow without judging them initially. You don't want to stifle the creative process. Take notes, then evaluate your ideas later, when you have a page full of creative solutions.
November 14, 2011
Creative Thinking: A How-To Guide
The two basic principles of creative thinking are:
1. There are methods and techniques of creative thinking.
2. Making these methods and techniques a part of your mental habits will make creative thinking easy and automatic.
An entrepreneur sees the potential profit in a situation, because his mind is trained for that. A lawyer sees the potential problems, because that is how his mind is trained. How we repeatedly think becomes a habit, and that is how you train a mind. Learn the techniques of creative thinking, use them until they are a habit, and creative thinking will be as natural for you as lying is for a politician.
The Techniques Of Creative Thinking
There are dozens of creative problem solving techniques you can learn to use. "Concept-combination," for example, will have you mixing roses and clocks to create the first alarm clock that wakes you up with a gentle release of fragrance. Use the technique of "random-presentation" and a cell phone can give the idea to do your dictation with a pocket tape recorder while you walk, so you'll have time for exercise and still get your work done.
Creative thinking goes beyond just solving specific problems or inventing new things. A truly creative mind is always coming up with the questions too, not just the solutions. To be more creative all the time, focus on three things:
1. Challenge your assumptions. What if a restaurant didn't have employees? Customers could pay a machine as they enter, and feed themselves at a buffet. If everything was as automated as possible, maybe one owner-operator could run a large restaurant alone. Challenge everything. Do you have to go to work? Do pools need water? Is education always a good thing?
2. Change your perspective. Imagining a dog's thoughts about your busyness could clue you in to the unecessary things you do. Thinking dollars-per-day instead of per-hour could give you a plan to let employees go home when they finish a certain quota. Greater efficiency would be almost certain, and you could adjust daily pay and quotas so both you and employees made more money. Look at everything from several perspectives.
3. Let your ideas run wild. Flying furniture seems silly, but it may lead to the idea of a hover-lifter. Slide the device under furniture and it lifts it with a cushion of air, making for easy moving. Don't stifle your creativity. Relax, let ideas come, and know that you can always discard them later.
Creating Creative Thinking Habits
To make the above techniques into an automatic part of your thinking, just use them enough. Usually it takes several weeks to develop a habit, so you need a way to remind yourself each day during that time. Try writing a few of your favorite techniques on a card and carrying it with you. Pull it out throughout the day and apply the techniques to anything. Soon, more creative thinking will be a normal part of your life.
Creative Imagination
Creative imagination, then, has to include the ability not just to imagine things, but to imagine original things. It is seeing things that others don't see, and coming up with new ideas. So how do you cultivate this?
Creative Imagination 101
First, exercise your basic imagination. It can be as simple as thinking in pictures more, or listening to music in your mind. Play little "movies" in your mind, until you can watch them on command. This is a simple process, but for those of us that can't easily do it naturally, it can take a lot of practice. Fortunately, it is not an unpleasant activity.
The second part of developing your creative imagination is to get more creative in your thinking and imagining. Start by paying attention to your creativity. Our subconscious minds give us more of what we pay attention to. Ignore creative aspects of your life, and you're telling your subconscious they are unimportant. On the other hand, if you note when you're creative, your subconscious mind will start feeding you more creative ideas.
Different surroundings can also encourage your creativity. Want more creativity in your love life? Hike up a mountain with your partner. Do you write? Try sitting on a roof to write. Want new ideas for your business? Take a notebook to the park and sit by the duck pond. A change of environment can get your thinking out of it's ruts.
You can play games that exercise your creative imagination. One such game uses a technique called "concept combination." Alone or with other players, you combine random concepts or things in new ways, to see who has the best idea. A thermometer and a billboard, for example, could generate an idea for a sign that checks the weather and adjusts the message accordingly ("Come in out of the heat for a cold beverage," or "Come in out of the rain and warm up with our gourmet coffee.").
Don't Wait For Creative Imagination
Creative inspiration certainly can strike at any time, but it strikes more often when there is work instead of waiting. So if you want to come up with creative inventions, start mentally redesigning everything you see. Imagine a better bicycle, a faster mail service, or a better chair. Continue this for three weeks, and it will become a habit.
Of course, creative imagination goes beyond solving specific problems or inventing things. Truly creative minds are always coming up with the questions too, not just the solutions. If you want to be more creative all the time, focus on three things:
1. Changing your perspective. A child might think that working just to not work (to retire) is silly. Thinking from that perspective might give you ideas for how to make money doing things you enjoy. Seeing the world as a bear sees it might give a painter imaginative new ideas. Looking at things from a customer's perspective is a sure way to find creative improvements for a business. See everything from several perspectives.
2. Challenging your assumptions. What if restaurants didn't have employees? Visitors pay a machine as they enter, feed themselves at a buffet, and everything is as automated as possible, so one owner-operator could run a large restaurant alone. Challenge all your assumptions for practice. Do you really have to pay rent? Do swimming pools need water? Can exercise be a bad thing?
3. Let your ideas run wild. Does a flying bed seem silly? It could lead to the concept of a helium mattress. When you get off it in the morning, it floats out of the way, up to the ceiling. Perfect for small apartments. Don't stifle your creativity. Relax, and let ideas come. You can always discard them later.
For these techniques to be a habitual part of your thinking, use them regularly. Since it takes several weeks to develop a habit, remind yourself to use them each day. Jot a few of your favorite techniques on a card and carry it with you. Look it over throughout the day and apply the techniques to anything. Soon, you'll have a more creative imagination.
October 31, 2011
How To Increase Creativity
Encourage creativity and you'll increase creativity. This is true of most things you want to see more of in your life. Encouragement can work wonders. How do you encourage creativity, though?
First, by paying attention to it. Your subconscious mind tends to give you more of what you pay attention to. If you ignore the creative aspects of your life, you are telling your subconscious that they are unimportant. If you consciously note when you are creative, and you look for opportunities to be creative, your subconscious mind will start feeding you more creative ideas. Look for it and you'll find more of it.
Another way to encourage and increase creativity, is to write your ideas down. Keep an "idea journal." If you do this regularly, you'll notice that you often start having more ideas the moment you start to write. A so-so idea may normally be forgotten, but by writing it down, you may remember it, your subconscious works on it, and it can transform into something very creative.
You can also encourage greater creativity in yourself by putting creative ideas into practice. If you paint or write, for example, try anything new. Even just driving a different route to work to see if it is quicker can help. The point is to get you mind working outside of its regular patterns.
Just changing your surroundings can encourage creativity. If you want more creativity in your love life, go hike up a mountain with your partner. If you write, try sitting on a roof to write. If you need new ideas for your business, take a notebook to the park and sit by the duck pond. A change of environment can get your brain out of it's ruts.
Creativity Training
If you want to dramatically increase creativity, develop creative habits of mind. Watch a good comedian and you'll see that she has trained her mind to look for the "different angle" on everyday things. You can train your mind to do the same.
Challenge assumptions, for example, until it becomes habit. Looking for ways to get customers into your store? Stop and say, "Do I really need more customers?" The question suggests other creative solutions, like finding ways to make more money off existing customers, or ways to cut expenses. These may lead to more profitable ideas. Challenge assumptions to increase the creativity of your solutions.
As you drive to work, randomly choose anything around you and ask how it may be connected to whatever problem you are working on. A helicopter overhead might make you think about a way to track where the car goes when you loan it to your kids. A palm tree may lead to a new design for patio umbrellas.
The above techniques are called "Assumption Challenging" and "Random Presentation," and are two classic creative problem solving techniques. There are dozens more. Train your brain to habitually use these, and provide it with a little encouragement, and you really can increase your creativity.
How To Increase Creativity
Encourage creativity and you'll increase creativity. This is true of most things you want to see more of in your life. Encouragement can work wonders. How do you encourage creativity, though?
First, by paying attention to it. Your subconscious mind tends to give you more of what you pay attention to. If you ignore the creative aspects of your life, you are telling your subconscious that they are unimportant. If you consciously note when you are creative, and you look for opportunities to be creative, your subconscious mind will start feeding you more creative ideas. Look for it and you'll find more of it.
Another way to encourage and increase creativity, is to write your ideas down. Keep an "idea journal." If you do this regularly, you'll notice that you often start having more ideas the moment you start to write. A so-so idea may normally be forgotten, but by writing it down, you may remember it, your subconscious works on it, and it can transform into something very creative.
You can also encourage greater creativity in yourself by putting creative ideas into practice. If you paint or write, for example, try anything new. Even just driving a different route to work to see if it is quicker can help. The point is to get you mind working outside of its regular patterns.
Just changing your surroundings can encourage creativity. If you want more creativity in your love life, go hike up a mountain with your partner. If you write, try sitting on a roof to write. If you need new ideas for your business, take a notebook to the park and sit by the duck pond. A change of environment can get your brain out of it's ruts.
Creativity Training
If you want to dramatically increase creativity, develop creative habits of mind. Watch a good comedian and you'll see that she has trained her mind to look for the "different angle" on everyday things. You can train your mind to do the same.
Challenge assumptions, for example, until it becomes habit. Looking for ways to get customers into your store? Stop and say, "Do I really need more customers?" The question suggests other creative solutions, like finding ways to make more money off existing customers, or ways to cut expenses. These may lead to more profitable ideas. Challenge assumptions to increase the creativity of your solutions.
As you drive to work, randomly choose anything around you and ask how it may be connected to whatever problem you are working on. A helicopter overhead might make you think about a way to track where the car goes when you loan it to your kids. A palm tree may lead to a new design for patio umbrellas.
The above techniques are called "Assumption Challenging" and "Random Presentation," and are two classic creative problem solving techniques. There are dozens more. Train your brain to habitually use these, and provide it with a little encouragement, and you really can increase your creativity.